This Privacy Policy explains how we collect, use, and protect personal data when you visit this website. We are an independent editorial publisher that reviews online casinos and gambling operators. We are committed to handling your data lawfully, transparently, and in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
This website is an independent editorial and affiliate publisher. We publish reviews, guides, and comparisons of online casinos and other gambling operators. We are not a gambling operator, we do not run games, we do not accept bets or wagers, and we do not hold customer funds. Our editorial team, led by Oliver Bennett, is responsible for the content published here.
For the purposes of UK GDPR, we act as the data controller for the limited personal data described below. We do not process any gambling, betting, or payment data on behalf of operators. If you register, deposit, or play with any operator we review, that operator is a separate and independent data controller responsible for its own processing.
What data we collect
We collect only a small amount of personal data, and much of it is gathered automatically or provided voluntarily by you:
- Analytics data - technical information about your visit, such as pages viewed, approximate location (derived from IP address), device type, browser, and referring website. This is used in aggregate to understand how our content is used.
- Cookie and tracking data - small files placed on your device to support analytics and affiliate tracking (see below).
- Contact-form submissions - if you email us or use a contact form, we collect the details you choose to provide, such as your name, email address, and the content of your message.
We do not knowingly collect special category data, and we do not ask you to submit financial, payment, or account information relating to any gambling operator.
Lawful basis under UK GDPR
We rely on the following lawful bases for processing:
- Consent - for non-essential cookies and analytics, where required. You may withdraw consent at any time through your browser or cookie settings.
- Legitimate interests - for maintaining and securing our website, understanding aggregate readership, and responding to enquiries, provided your rights do not override those interests.
Cookies and analytics
We use first-party analytics to measure how our pages perform. We also use affiliate tracking so that, when you click through to an operator, the operator can recognise that the referral came from this website. This may involve first-party or third-party cookies and identifiers.
You can control or block cookies through your browser settings. Blocking some cookies may affect how parts of the website function. We do not sell your personal data.
Third-party links
Our content includes links to third-party gambling operators and other external websites. When you follow such a link, you leave this website and any data you provide is governed by that third party's own privacy policy. We are not responsible for the content, practices, or data processing of any external site, and we encourage you to review their policies before proceeding.
Data retention
We keep personal data only for as long as necessary for the purpose for which it was collected. Aggregated analytics data is retained for a limited period to identify trends. Contact-form correspondence is retained for as long as needed to handle your enquiry and to keep a reasonable record, after which it is deleted or anonymised.
Your rights under UK GDPR
You have the following rights in relation to your personal data:
- Access - to request a copy of the personal data we hold about you.
- Rectification - to have inaccurate or incomplete data corrected.
- Erasure - to request deletion of your data where there is no ongoing lawful reason to keep it.
- Objection and restriction - to object to, or restrict, certain processing, including processing based on legitimate interests.
- Withdraw consent - where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us using the details below.
How to complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk. We would, however, appreciate the chance to resolve your concerns directly before you approach the ICO.
How to contact us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our editorial team through the contact details published on this website. We will respond to legitimate requests within one month.
18+ notice
This website is intended for adults aged 18 or over. Gambling can be addictive; please play responsibly. If gambling is affecting you or someone close to you, free confidential help is available from support organisations such as GamCare and the National Gambling Helpline.